Lacoste red | cooler than ever


Once again, after a very powerful ad campaign (press+internet) last year, Lacoste with the red label comes back more punchy than ever : much more about bright colors young and trends orientated than the classic collections.

The marketing agency Mégalo(s) has again prooved that they do great things online.
The "style"added value allow them to put a "corporate" strategy very easily in their prodcution: you can blog it / share it / post it quickly & freely -like i did for the blog !
congrats again for the movie guys !

1 comment:

  1. Vachement bien !!! Du coup, il y a une cohérence avec la pub papier qui sans la musique et l'animation ne m'avait pas particulièrement attirée.


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