Petit Bateau / adults - and more

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it seems there are some interesting things going on with Petit Bateau !
the french band which dresses up kids and children with very good basics is now crossing over ages !

A new store, as a concept, is now available in Paris, right across colette, rue du 29 Juillet : a store only for adults with new basics made of great quality : homewear & outwear for men and women with the brand classics

Their ad' campain is pretty interesting as well: made with BETC Euro rscg, this campain shows up different people -known & unknown, with their age in months. a clever way to remind about the brand's child soul.
Anyway the impact is more or less due to MGMT members -see previous post !

On the same way, Petit Bateau has launched a coed collection for both genders, and has added a size 20yo for the taller/olders !
The website worth a look at, don't know yet about the clothes ...


Kitsuné, the top music & clothes label has also worked with Petit bateau. Well, the tee shirts are not that great but the buzz made all around is pretty interesting ...!
see the previous post about the concert Petit bateau x Kitsuné Maison en Vrai
and the blog